New Codes Of Luxury: Where status is sustainable

Analysing the pivot from a world obsessed with individualism, to one with a more interconnected way of living, expressing and consuming: one constructed in Gen Z's image

A global deep dive into how and why our relationship with goods has changed and what that means for brands and the shopping experience

A radically empathic framework for deciphering Latin America’s complex youth

There's a huge opportunity for brands concerned with intimacy to step in and teach people about pleasure, consent and health, so everyone can have safe, satisfying sex

In just a couple of years, nearly half of all new parents will be Gen Zers — an unexplored cohort quietly dismantling the face of parenting as we know it

Non-inclusive brands are taking up most of the space in conversations about inclusivity. Where does that leave us?

Our study spans 7 countries as it explores 5 major themes through the eastern female gaze: Identity, Reflection, Performance, Labelling, and Collective Action

Virtue explores four distinctive paths that advertisers can utilize in their Ramadan campaigns to stand out and be additive to culture

To celebrate the beginning of the holy month, we invited Ichraq Bouzidi to explore some of the themes of our Ramadan report which appealed to her

One can be taken in church, the other can take you to jail: but with each new generation eroding the status quo, the attitudes, laws and economics are quickly shifting

For the 1st time in history, public, celebs, brands & governments are sharing the same platforms of influence. Gen Z have turned consumer to creator & it's their ball now

2008’s crash saw millennials delay having children/buying houses: crises faced during our formative years leave behavioural scars. We predict 5 likely shifts for Gen Z

The ideas that underpin heteronormativity are holding us all back from a life where it’s normal, not shameful or threatening, to find out where that desire takes us

New Horizons was the first AC game where sharing the player experience via social media was possible. With it came a feast of world building and brand integration

Modern beauty standards, photoshop and now face filters are making our natural states unattractive to our very selves. Our industry has a responsibility & an opportunity

Bedrooms are the new Silicon Valley, the Influencer bubble has burst and the next wave of entrepreneurs come from Only Fans, not business school

It already shapes headline culture, but there's huge potential sitting at the intersection of gaming and education too

The fetishization of queer female sexuality stands directly in the way of queer female sexual discovery

AN introductory guide to understanding the landscape and the alternatives to the marketing playbooks of traditional sports

March 2020: our Information Desk spoke to nearly 10,000 respondents across 30 countries to give a unique insight into Gen Z / Millennial cohorts’ pandemic mindsets

Sept 2020: Following on from March, we track the evolution of youth’s attitudes and behaviours over seven months to determine the pandemic’s lasting impact on the world